Every business owner worldwide is running in a rat race to make their brand popular among the masses. It is impossible for any such entrepreneur unless he relies on Instagram marketing that can capture the imagination of the users on the net.
Using Instagram marketing is the only way to grow your business effectively, and you can also hire an Instagram marketing agency that can do the job for you for a price.
If you are based in Odisha and opened a startup recently, you can hire the Best Instagram marketing agency in Bhubaneswar to turn your company into a popular brand.
So, now without wasting any more time, let’s stock all the proven Instagram marketing tips that will help you grow your Business.
But before knowing about the proven tips on Instagram marketing, let’s figure out what it is all about and why it is so valuable in today’s digital age.
Hence let’s start with the basics:-
What is Instagram marketing?
Instagram marketing is all about using the photos and videos uploaded on popular social media platforms.
This type of social media marketing helps sell all the products and services of brands of all sizes.
It is also a way to tap similar accounts of individuals, groups, and brands already popular on Instagram and can help you promote your brand.
How does it work?
To do marketing on Instagram work, brands have to harness the power of Instagram and reach their target audience to generate brand awareness and advertise their products and services with the help of popular influencers on this social media platform.
Why do Brands Use Instagram?
Instagram has more than 1 billion active users around the world. It is why most global brands of all sizes find Instagram useful to promote their products and services to attract more customers.
Instagram makes it easy, with zero costs, to reach more customers in less time. In addition to that, Instagram focuses on visual content rather than focusing on text posts.
Thus, in this way, you can easily engage your followers with attractive photos and videos of your brand. Moreover, it is only the tip of the iceberg.
You can take a look at a few more reasons that will clear your doubt on why Instagram marketing can be a fantastic option for your business:-
- Instagram, as a popular social media platform, gets the highest engagement rate out of all others. By regularly posting your visual content daily, you will easily get tons of likes, followers, comments, and popularity.
- It is a piece of cake to drive traffic to your brand’s website since you can add links to your bio and all the Instagram stories.
- Furthermore, you can also sell your products directly to your customers via Instagram. Guess what? More than 75% of users on Instagram have bought something from Instagram at least once.
- Besides just using Instagram to market your business, you can also keep an eye on your competition constantly.
If you want to make your business popular and grow, use Instagram as a social media platform for your marketing purposes.
Now, let’s move forward and figure out all those tips on Instagram marketing that works in favor of your business.
Top Instagram Marketing Tips
Now, take a look at all the valuable Instagram marketing tips that boost your business to dizzying new heights; these are as follows:-
Optimizing your business profile on Instagram
Optimizing your business profile on Instagram can make a huge impact by converting Instagram users into customers. Using your Instagram profile can create a very good impression of your brand.
You can tell all your visitors about your business and show them where they can purchase your products.
Hence, one of the easiest Instagram marketing tips is making and using your business profile to gain popularity on Instagram.
Since your business profile is specially created for businesses only, using your business account for marketing will easily make your brand gain popularity.
You can add a call to action on your Instagram profile regarding a business account. Furthermore, all the potential customers will reach your website just with the click of a button after your Instagram profile guide them to it.
To optimize your Instagram business account, you have to do the following:-
- Make sure the name and profile picture is the same on all your social media accounts, including Instagram.
- Using your Instagram bio to let interested people know about your business.
- Include relevant hashtags and emojis to make your bio more engaging.
- Saving all your best and most popular Instagram stories as highlights
- Adding a highlighted visible link to your website.
In addition, Instagram is heavy on images, and you can take advantage of it by creating a unique look for your brand.
This way, your images can immediately stand out from your competitors whenever people scroll through their Instagram feeds.
Apart from that, all your followers on Instagram will instantly recognize your posts whenever they see them, and you will get an additional strong presence on Instagram.
- Making Engaging Instagram Posts
The second Instagram marketing tip is pretty simple. To promote your business on Instagram effectively, you should post content regularly that will engage them.
There are lots of ways to make your Instagram posts engaging. For beginners, you can do the following:-
- Post stories
- Post videos on trending topics
- Post videos with useful tips related to your business.
- Always use humor and memes along with pop-culture references.
- Asking interesting questions.
On Instagram, you will get many more interactions if all your posts and contents are quality-oriented and provide something valuable to people.
Apart from that, you can post several different and unique types of content so that all your visitors can get more variety.
Remember, don’t make posts that always promote your products, as it will make people on Instagram lose interest in your profile.
Hence, for better engagement and results, you can always follow the rule of thirds:-
- The first 1/3 of all your Instagram content and posts should promote your business.
- The next 1/3rd of your content should be created for only engaging with your fans.
- The remaining 1/3rd of your posts should also be liked and shared with other people’s content.
The rule of thirds will help you easily get various posts on your Instagram account. Besides that, it will also help you easily engage with other people on Instagram.
You can use several Instagram Feed plugins available in the market and reach even more people with your Instagram content.
You can use any one of them to show your Instagram posts on your website, and there is no need for any coding.
- Posting at the right time
Here is the next big Instagram marketing tip for you. You have to post your content on Instagram when the time is right.
You must post your content when your audience and followers are most active on this social media.
Since it is a well-known fact that all the latest posts on Instagram are shown at the top, all the older posts will quickly get lost or disappear.
Hence, it would help if you refrained from posting your content on Instagram when your followers are not active on Instagram. Hence choose your time carefully while posting on the net.
The perfect time to post your content is from 9 am to 11 am, and it is the time frame when most of the users are active on Instagram.
Besides that, you can even get more engagement for your business if you wait for the best time to post on Instagram. Take a look here:-
- 11 am on Wednesday
- 10 am to 11 am on Friday
Thus, by posting at the right time, you can hack Instagram’s algorithm to work in your favor. Hence, you can reach many people quickly and get tons of engagement.
- Showing Instagram Feeds on Your Website
Adding or showing your Instagram feeds on the website is the fourth and smart Instagram marketing tip for you. Because of it, you will get many likes, comments, and followers.
Furthermore, you can show photos and videos daily and directly from Instagram through the Instagram feed on your website.
If online users visit your website, they are interested in your content. It means showing them all your Instagram feeds and easily getting them to engage with your posts.
On top of that, they will spend more time navigating your website and gathering more knowledge about you and your company.
Additionally, your Instagram feeds will automatically acquire the design of your website, and you will get feeds that perfectly match your branding.
Moreover, you can easily tailor your Instagram feeds and use simple customization options to change the background, font color, feed layout, feed size, and more.
- Adding some creative captions
Adding some unique and creative captions on videos and photos of your business profile on Instagram is the 5th tip.
Yes, images on Instagram might be crucial, but the right caption will help you to promote your business better on this social network.
Using captions on Instagram is a great way to give extra information about the photo.
For instance, if you are adding a photo of your product on Instagram, adding more crucial information like its price, product model, or purchasing link will add value to that image, and users will get interested in buying that product.
For starters, it is just the beginning. You can also use the caption to ask or add a question that will lead to many comments on your Instagram post.
This tactic will not only lead to more engagement on Instagram, but it will also lead to generating leads for your business and finding more about your customers and prospective customers.
If you don’t know how to make captions more engaging, then you should do the following:-
- The first 125 characters of the caption will be visible to the users and customers.
- Stick to simple words your users can easily understand or understand.
- Always remember to use a similar writing tone in all your captions.
- Add relevant emojis and hashtags to make it sound normal rather than a sales pitch for your business.
- You can even add human and pop-culture references to connect to people on Instagram.
- Furthermore, you can finish your Instagram caption with a call to action (CTA) slogan for the users.
Hence add a CTA to your captions. It will help boost traffic for your website and convert Instagram followers into customers.
Note:- CTA is a short phrase that can get, call or encourage people to do a certain action like following your Instagram or visiting your website. CTA is also about encouraging your users to buy your products and services.
Besides that, you should also interact with your followers and post Instagram reels regularly. You can use hashtags, too, as well as encourage user-generated content.
These are some of the great marketing tips that will help you propel your business to new heights. It will not happen overnight, but attaining stardom for your business will take time.
Instagram marketing has huge potential, and no one can deny that. It is up to the entrepreneur or the Instagram marketing agency to use and exploit all these marketing tips wisely.
Following all these tips in the letter, you can create a successful Instagram marketing campaign and help your business reach more people quickly.
Moreover, the tips for Instagram marketing are evolving rapidly. As an entrepreneur, you must also monitor your competitors on Instagram.
Because of them, you can track all the new trends and features shaping the marketing landscape on Instagram.