Instagram Marketing

Instagram Marketing

Basics of Instagram Marketing

Digital Ratha introduces Instagram marketing, which is using a social media platform like Instagram to grow your brand awareness.

It also helps a lot in growing the number of your audience along with the leads and sales. It is a favorite social media platform for users under the age group of 16-34.

It is a highly effective marketing platform that helps numerous brands, entrepreneurs, and creators. So, how is Instagram used for marketing purposes?

There are numerous methods to use Instagram for marketing purposes, such as:-

Instagram Marketing Services

Instagram marketing services are those services that will help you build, develop, market, and handle all your organic and paid campaigns.

Instagram marketing includes marketing both organic and paid campaigns on Instagram for all our individual and business clients.

With the help of our Instagram marketing services, you can be able to:-

Instagram Marketing Services

Digital Ratha is the leading Instagram Marketing Company in India

Instagram is more powerful than just hashtags, videos, and pictures

Using Instagram as a marketing tool, you can leverage the power of one of the growing social media platforms. Instagram can easily foster the identity of your brand.

It is possible with the help of quality-oriented Instagram marketing services in India. Digital Ratha is a trusted Instagram marketing services provider in India and Odisha.

We have helped many brands who wanted to improve social awareness among the general public. Our Instagram marketing experts have years of experience in social media marketing.

Hence, they will provide you with some outstanding Instagram marketing services. They will help you in increasing your ROI and improve your online sales.

Why Should You Use Our Instagram Marketing Services?

Instagram is a social media platform used by millions of users worldwide. These users are interested in fashion, travel, food, and arts and crafts.

If your business is related to any of these industries, then Instagram will provide you with better results if you want to market your brand on Instagram.

The content on Instagram drives traffic compared to all other social media platforms like YouTube or Pinterest. Furthermore, Instagram offers enhanced chances for repeat purchases.

Instagram can drive relevant traffic to your website. As our client, you can also use your old marketing materials like photos, graphics, and other types of old video content to reuse for sharing on Instagram.

In time, you will get high engagement with all the old photos and content like that. Now you can look at our marketing services on the next page.

Instagram Marketing Services

Digital Ratha will help you market and manage your Instagram ads for better growth at affordable prices. Now, take a look at our services here:-

Instagram Profile Auditing

Instagram Profile Auditing

We can efficiently audit the Instagram profile of our client’s business to find out the opportunity to optimize.

Building Strategy

Building Strategy

Our Instagram marketing specialists will build an action plan that will meet all the objectives and requirements of the Instagram Marketing campaign.

Applying Strategy

Applying Strategy

Our experts will implement the Strategy during the campaign creation after taking prior approval from the client.

Monitoring ads

Monitoring ads

Our specialists will monitor all the running Instagram ads to understand their performance better.

Optimizing Ads

Optimizing Ads

We will optimize your Instagram ads whenever it is required to increase the ROI from Instagram ads.



All our clients will get monthly Instagram ad reports from us. Besides that, we will also explain the results, including the future marketing strategy with our client.

Invest In our Instagram marketing Services

Why You Should Invest In Our Instagram marketing Services?

There are many benefits for our clients using our Instagram marketing services.
These services are:-

For more details, you can visit us at or contact us at


In 2023 Instagram marketing's most effective strategy is using reels and story features. Reels feature can help you reach a wider audience and stories can be used to engage with the audience on a personal level.

Here are a few common ways to attract customers on Instagram.

  1. Update your Instagram bio and profile so it will be easier for the algorithm to detect you and show you on the search result.
  2. Upload high-quality images and videos to attract customers.
  3. Engage with your audience by using Instagram features like reels and stories.
  4. Provide offers to attract customers.
It is a process to build your niche audience and generate leads & sales through promotion to grow your business.
Content, consistency, and creativity are the 3s of Instagram marketing.
  1. Understand your audience.
  2. Know what you and your audience want.
  3. Optimize your content.
  4. Promote your content.
  5. Ask your audience for reviews.
Instagram ads are similar to other social media ads where businesses can promote their products or services to their target audience through sponsored posts and stories.
Growth, content, branding, and engagement are the 4 pillars of Instagram marketing.

Here are a few popular features of Instagram.

  1. Use multiple accounts on your smartphone.
  2. You can hide, disable, or delete hate comments.
  3. Communicate with your customers or audience through the Instagram board casting feature.
Instagram offers three types of features such as business, creator, and personal profile. For each profile, Instagram provides different types of features.
Brand awareness, online community, and drive engagement are the three objectives of Instagram.
One or two sentences hook your audience which means a user will stop scrolling and tap on the read more option to read the rest of the content.

Here are a few ways to engage with your audience.

  1. Post high-quality images and videos consistently.
  2. Use relevant hashtags to reach a wider audience.
  3. Engage with your audience.
  4. Share user-generated content.
There are two types of profiles Instagram offers personal and business profiles.
Instagram has 1 billion active users on a monthly basis that means through the advertising you can reach all these people.
Yes, you can monetize your Instagram account by filling in a contact form which is located in the professional dashboard.
Whatever niche you have still you can create content and upload it on Instagram.
  1. Instagram users don’t get annoyed because of Instagram ads.
  2. Instagram has the highest engagement rate.
  3. You can easily add your products and sell them on Instagram.
You need at least 10000 followers to monetize your Instagram account.

Here are a few reasons why you should choose Digital Ratha for Instagram marketing.

Our clients know us for our expertise, experience, and good track record. Our goal is to help you reach your target audience. We will implement creative and actionable marketing strategies to attract your targeted audience.
We provide services such as social media strategy development, content creation, audience targeting, and analytics and reporting.

There are many things you have to consider while making plans for Instagram marketing. The first step will be to understand your target audience. What I mean is to understand what type of reels, stories, and image content they are attracted to.

Instagram is an image and video-sharing platform so make sure to upload high-quality attractive images and videos to engage with your targeted audience. Utilise Instagram features like stories and reels to connect with your audience.