Are you planning to launch an SEO campaign for your business? If yes, you should take the help of the best digital marketing agency in Bhubaneswar, which will help you with SEO campaigning.
But, in case you are just a start-up business. If you cannot afford to hire the best digital marketing agency in Bhubaneswar, you must understand the basics of search engine optimization before launching a campaign.
What is SEO?
The complete form of SEO is known as Search Engine Optimization. It is a process that improves the quality and quantity of website traffic from a search engine to a web page or a website.
It targets unpaid traffic, such as natural or organic results, rather than direct or paid traffic. SEO helps improve your website’s position in search engines’ results pages.
With its help, you can improve the rankings of your website. It means more people will visit your website if it is on the first page of the search engine with the highest rank.
Four types of SEO
Furthermore, you can use four types of SEO to optimize your website. The SEO types are:-
- On-page SEO
- Off-page SEO
- Local SEO
- Technical SEO
Hence, you have to understand these basic facts mentioned about SEO. Learning about SEO campaigns before using them for your business would be best.
What do you know about SEO campaign?
A SEO campaign is a long-term strategy that should be well-designed to grow your website’s organic traffic and conversions from search engines.
It is a data-driven project that involves several different components. These components are keyword research, traffic analysis, and competitor.
Besides that, you can also use SEO tools like content creation, site audits, link building, local SEO, rank tracking, and more.
If you hire the services of the best digital marketing agency in Bhubaneswar, they will use all these components and tools to aid your .
Thus, in today’s scenario, a business of any size, niche, or industry can gain a lot from a well-executed SEO campaign for optimizing your content and fixing all the technical issues.
A well-planned and well-oiled SEO campaign can help your business to rank higher in the SERPs. It ultimately drives more targeted traffic too.
Now, we can concentrate on learning all the eight simple steps that are required to launch an SEO campaign successfully:-
8 Simple Steps of Launching SEO Campaign
Now, once you launch the SEO campaign, you know it will be a long-term process. So, your strategy regarding the campaign should be solid.
Hence, to successfully launch the SEO campaign for your business, you must follow eight simple steps. In other words, you have to take just one action at a time.
So you can go through the steps here and understand everything clearly. Hence take a look at them here:-
- Align your SEO along with the site monetization strategies
An SEO campaign by any business is launched only to get better ranks, organic traffic, and conversion growth.
Since it is your business model, you must make an overall site monetization strategy. It will help you plan and prioritize all the steps in your SEO campaign.
So, it would be best if you did the following:-
- Local business
The campaign will focus on securing greater visibility in Google Maps and improving review velocity and quality.
- AdSense Site
The AdSense site will help your SEO campaign scale vast amounts of traffic for more ad impressions and clicks.
- Review Site
A review site will help your campaign drive traffic to mid-funnel content, giving you the final touch point before getting the conversion.
- SaaS Business
During your campaign for SaaS business, you should drive qualified traffic that generates free trial sign-ups or demo requests.
- Ecommerce business
If you want to launch a SEO campaign for your Ecommerce business, you have to drive mid-to-bottom-funnel traffic that results in more direct purchases and revenue.
These are some of the micro goals of a SEO campaign mentioned above. They are the primary driver of a SEO campaign.
These micro goals help improve rankings and drive more traffic to the content that will help your business make more money rapidly.
- Identifying the quick wins
While launching a SEO campaign, one of the most important things is to demonstrate quick results, especially when trying to win a new client’s trust.
It will be easier for you to get those quick wins if you start with a website with a content-oriented footprint.
Thus, you can drive more organic traffic into the existing assets. There are many ways to do this, and here are some of the most actionable tactics you can use to find quick-win organic growth opportunities.
You can take a look at all those tactics here:-
Identifying and fixing indexation issues
You might have the best content in the world, but it is all for nothing if no one finds it. You can run some quick checks on the issue that is capable of crippling your web traffic.
- Crawl errors can be caused by no-index tags and robots.txt errors. These errors often occur when you migrate or redesign your website.
- You can also run the crawl ability report in Semrush (aff). It will give a quick overview of the pages blocked from crawling.
- Now, you can click the graphs on the front page to identify and fix all the particular crawl errors on each page.
- You will also need to update a disallow rule in your robots.txt or remove a no-index tag to unblock a page and get it indexed.
Identifying page speed issues
You have to solve page loading and page speed issues. The page’s loading speed impacts user experience, rankings, and conversion rate.
Some research reports by independent agencies like Portent have found that website conversion rates drop by an average of 4.42% with each additional second of load time between seconds 0-5.
According to these agencies, 0-4 seconds is the perfect page load time. Even a Google-based study found that 53% of mobile visitors will leave a webpage if it takes longer than 3 seconds to load.
Thus, it is up to you to identify and solve page speed and loading issues. You can use numerous free tools like GTmetrix to check the loading speed of your webpage.
You can also get a detailed report from your experts to know the exact cause of these speed-related issues.
Furthermore, you can use a site audit tool of any company to scan the entire website and quickly check pages with potential load speed issues.
To check the speed-related issues, you have to do the following:-
- Enter your domain into the Site Audit Tool and configure the settings.
- You can also click through the site performance report
- Apart from that, you should also check the HTML load speed for the website.
Now, you have to prioritize the most valuable URLs for your business. As there are a lot of things you have to work on to improve the load speed of your page, these are as follows:-
- Choose a reliable, secure, and fast web host
- Reduce the size of your image
- Compress images
- Use browser caching
- Setting up a lady loading
- Creating topics and keyword research
It would be best to optimize around topics rather than single keywords. However, you still need to do keyword research or hire an that can do the job for you.
You will still need to do keyword research to see what keywords are within a specific topic you want to optimize for.
You have to develop topics you want to focus on for the campaign. You have to go through a brainstorming session, and yes, you have to be open to all types of suggestions.
Now you have to write down as many topics as possible. While writing the topics, you should ask yourself the questions that can get you started like:-
- What are your customers looking for?
- What products and services do you offer?
- What message that you want to get across?
- What topics that you want to write about?
Once you have brainstormed the list, you can narrow it down. After that, you can combine duplicates and remove completely irrelevant ones.
You can only choose what you feel is most important. After the topics have been decided, take your time to do some research on what you want and optimize your website around.
You can use popular tools like Semrush to achieve this. Otherwise, you can also use other devices, such as Moz or Rank Tracker, that will provide similar results.
To start this process, you must keep track of all your work and separate all your researched keywords by topics. You can start by looking at what keywords you are already ranking for.
After that, you should look at what your competitors are ranking for that you aren’t. It is nothing but a keyword gap analysis. Now, once this information is considered, you can use the tool you choose to research additional ideas.
Most entrepreneurs like to use the keyword magic tool of Semrush. You have to put in a keyword/topic, which will provide you with many suggestions.
Once the research is complete, you can narrow down the list. Now, each topic is associated with a handful of target keywords.
Choosing keywords with higher search volume that are already ranking well or within striking distance that will be attainable is a good rule of thumb.
Furthermore, the length of the keyword itself does not necessarily matter. But the long-tail keywords have lower search volumes and are easier to rank for.
As far as short-tail keywords are concerned, they have a high search volume with extreme keyword difficulty. Now we have all the topics, and we will base all our content around them.
- Writing blogs once a week
You have to keep feeding crawlers of search engines like Google with new, high-quality, and SEO-optimized blog content. The more you provide it, the more it will return, asking for more.
Whereas you can create only limited web pages for your services and products, blogging only gives you the power to keep adding more pages to your website.
By doing so, you can maintain the freshness of your website. Moreover, you can blog actively and at least once a week. It will only help in ensuring the freshness quotient of your website.
- Spending some time regularly on technical aspects of SEO
Most people spend lots of high time on Off-page SEO. It completely ignores the on-page and on-site SEO. Hence it is advised not to make that kind of mistake.
Since you have complete control of your website, you can sufficiently optimize it for the search engines to discover and crawl.
- Keep visiting repeatedly for optimizing on-page elements
On-page and on-site SEO is a never-ending game. You can constantly improve the performance or add relevant content to build on the existing one.
You have to keep on doing that, even though in small proportions.
You can take the help of On-page champ to keep a regular eye on your on-page SEO efforts. And at the same time, you can also monitor your competitor’s best practices.
- Investing time in building links and relationships
When you start a website or a blog that remains unknown in the search engines, it will get tough to generate quality-oriented backlinks.
In such a situation, you should start building relationships with people in your place. A significant component of your off-page SEO includes generating backlinks from all other websites.
To get something from others, you need to learn and start giving first. Also, identify the website that can provide you with a backlink.
Once you can do that, you can start engaging with the content through commenting, re-tweeting, social media sharing, and writing personal emails.
You can keep up with the spending effort and wait for the right moment to pitch for guest blogging or back-linking opportunities.
- Don’t spread yourself too thin
When it comes to getting started with your SEO campaign, you should remember that things won’t go your way immediately. In SEO, there are multiple activities to do.
For first-time entrepreneurs, everything will be overwhelming if they start working on everything together.
Hence, it will be better to start with a few sets of activities or abide by the rule of one step at a time or solve one problem at a time.
Continuity of the SEO campaign work will defy your success rather than the intensity of the campaign work. As mentioned earlier, please pick and work on one activity at a time.
Once you finish one activity, you can move on to the next one on your list.
This blog will help you and provide a roadmap to build your SEO strategy quickly. As a first-timer, you must understand that the SEO campaign is not a single-day game.
It is a marathon where your patience and constant effort will define your success. You must also constantly analyze and monitor results and improve your performance.
It is advised to take the help of best digital marketing agency in Bhubaneswar for your SEO campaign because your startup will always be crunched for resources and time.
You can take a strategic view of your SEO and keep making small investments. Hence, that is the ultimate recipe for success for any SEO campaign.