Do you watch “Get Ready With Me” (GRWM) videos?
These are make-up and style-focused tutorial-oriented videos created for different occasions. Every year, many people create videos with a genre that generates billions of views on YouTube and other video platforms.
And this week, YouTube is paying tribute to its many GRWM creators. The event will be a themed logo to highlight the rapid growth in GRWM content.
What does YouTube say about it?
YouTube says that, in 2023 alone, there have been more than 6 billion views of videos with variations of “grwm” in the title.
It is why YouTube is taking a moment amidst the prep for back to school. It temporarily transforms YouTube’s logo and celebrates the creators who have invited us to join and connect with them through their daily routines.
YouTube also notes that GRWM videos have transformed what was once used to be just a solo activity. Now, it has converted into one that invites communities to come together and share.
How is YouTube highlighting the growth of the format?
To further highlight the format’s growth, YouTube has also commissioned creator Bailey Sarian to provide a brief history of the genre and how people worldwide use it.
It is an interesting overview of the trend and could provide a better understanding. It also helps get you thinking about how GRWM videos could be a part of your expanded marketing and outreach plan.
How can you use the GRWM video format to your advantage?
You have to partner with all the right influencers who could get your brand much attention, especially those in the fashion, beauty, or event space. There is much potential opportunity that you must take advantage of.
As you check out the format’s history, that may be another angle to consider.
You can also check out more GRWM creators here.
Do you want to know more?
Click here to learn more about the updates on YouTube and other social media platforms.