What are audio description options, and how is YouTube enhancing?
YouTube has announced the launch of a new option to utilize multi-language audio to add audio descriptive tracks to your videos. It provides another way to expand audience engagement options in the app.
Audio description is an additional narration track. It describes what is happening in a clip. It helps those with visual impairments to engage with the content.
What is the ‘Subtitles’ section of the YouTube video upload, and how could it help?
And now, within the “Subtitles” section of your video upload, you can include audio descriptive tracks as an option for your videos.
It could help to expand your audience reach and make your content more accessible. At the same time, users can search for audio descriptions and update their setting preferences to play audio description tracks by default.
Is it a good update from YouTube?
It is a good update, and it will help ensure that more people can fully experience YouTube. It will provide more ways for people to tune in to each clip.
It also helps to expand your discoverability. It ensures that users who use this as a search preference are also shown your clips.
What is YouTube doing on another front?
On another front, YouTube is also rolling out a new pronouns feature on the Channel page for US-based creators.
Now, creators can add their pronouns to their main profile display. It will give users another means of expression and ownership in the app.
YouTube says that the new pronouns option will be available to all users in the U.S., in English only, and will be an opt-in feature.
Creators will also be able to choose whether their pronouns are displayed publicly or to only those subscribers to the app.
What do these features provide?
Both features provide more connective capacity and improve discoverability in-stream. It also enables more people to engage in different ways. It will help YouTube and its creators maximize their app opportunities.
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