YouTube Adds New Shorts Ad Placement Options to Increase Promotional Opportunities
YouTube is adding new ways for brands to advertise via YouTube Shorts to tap into short-form content consumption trends.
It will help in maximizing your branding opportunities in the app. First off, adding Shorts of YouTube into Video Reach campaigns will use AI to place your ads to improve your reach and efficiency.
According to Google, With this new update to video-rich campaigns, you can simply upload a 60-second or shorter vertical video with all your assets.
If you would prefer to use existing horizontal creative, then the campaign setup tools of YouTube, including AI-powered features, automatically adapt and optimize your videos for the vertical screen.
Video Reach campaigns use various ad placements to help you reach the audience of your choice with your ads. It also now includes Shorts as a surface where your promos can be shown.
Additionally, YouTube says it is also adding In-feed video ads to Reach campaigns. We are providing more ways to maximize your ad exposure through the ever-improving AI placement of Google.
YouTube is also adding Shorts placement to YouTube Select, its premium ad presentation option, to ensure that your promotions are shown alongside all the top trending content of the day.
With the help of a new first position on shorts, you can pilot across YouTube Select. Moreover, advertisers can break through at the start of the viewing session.
Whenever a viewer opens a YouTube Shorts and starts watching your ad, it will be the first one the viewer will see.
It will give you a strong first impression in an extremely immersive environment only YouTube can provide. YouTube has been working to help creators and advertisers tap into the capability of Shorts, with the Short’s content having 50 billion views daily, almost double the rate it was being seen a year ago.
The explosion of short video content drives new viewing behaviors in all the apps. It is the reason that many brands will now need to reassess their advertising approach. It will help them to better align with the response of the audience.
These new placement options will help in this respect. Meanwhile, the broader shift is also watching a bigger focus on entertainment. It is opposed to social interaction, which is a bigger change in engagement activity.