YouTube Adds a New ‘Samples’ Element to Your Videos
What New ‘Samples’ element is YouTube adding to your videos?
Social media apps overtake radio as the key discovery platform for new music. Every app works to get up to speed and integrate more music discovery options into its UI.
YouTube is the latest platform to add another music discovery element, with a new “Samples” feature for YouTube Music.
How does the New ‘Samples’ element work on YouTube?
It will help users to find new artists and tracks of interest. They can let them play small snippets of the latest trending tracks. It is aligned with their listening habits.
The new samples tab uses short-form videos as a direct music discovery element. There can do so by providing a feed of short clips from trending songs to pique your interest.
What is the opinion of YouTube about the New “Samples” Element?
YouTube says its platform is powered by the world’s largest catalog of music videos. This personalized feed will explore the depths and breadth of the YouTube Music library so that there is always something new to listen to.
Whether it is the latest release from an up-and-coming artist or a deep cut from a legacy artist, you would like it. Each immersive clip offers a glimpse into the artist, the video, and the song’s feel.
So rather than relying on the latest TikTok trends to discover the next big hit, samples are focused on the music specifically, with users who can swipe vertically and go through all the latest tracks in their favorite niche.
When you find a track you like, you can add the song to your collection, share it with your friends, or watch the full clip, all in-stream.
It is a good way to use the TikTok format to improve music discovery, especially given that this is how many users are attuned to finding new artists and music in an endless and scrollable feed.
So, it is TikTok, but for music only. It makes much sense, given the role these social media platforms now play in modern music discovery.
These days, artists and record labels are even creating tracks in alignment with short-form video trends.
They are doing so to maximize their success, and it stands to reason that you need to cross viral thresholds on TikTok to achieve mass consumption.
YouTube, known for its Shorts, is likely a lesser consideration in this respect. But, within YouTube Music, this is a smart and logical progression. It could have a very big impact.
YouTube says that the “Samples tab” is being rolled out to all YouTube Music users and lovers from today.
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