Young Users are Increasingly Turning to TikTok for News Content
TikTok is a social media platform where you can be a star social media influencer overnight if you upload the right video content.
Besides that, the influence of TikTok is growing as a key source of entertainment for billions of active users. Now, it is not just entertainment. TikTok is being used for news too.
Yes, you have heard it right. TikTok is becoming a new news source and information for the younger generation.
Now, it is becoming more than clear that more and more news organizations are leaning toward the platform to connect with new and next-generation consumers.
According to the latest report from the Reuters Institute, people are using TikTok for news content and playing an important role in shaping their opinions in the app.
To understand it more properly, please follow the chart below that provides the percentage of people using TikTok for news content in each age bracket.
This graph shows that youngsters are increasingly turning towards TikTok to stay informed of all the latest news updates.
In the next graph or chart, you will also see how young audiences stay in touch with the latest happenings.
It is now proven beyond doubt that youngsters are using TikTok as the primary source of news content. Moreover, this trend is also indicating broader distrust of mainstream media outlets.