Seriously, LinkedIn has to calm down with all its AI integrations.
Fresh from adding AI assistants that can write your profile, improve your job ads, and even create trending feed posts on your behalf.
LinkedIn is also testing a new, centralized AI tool that will incorporate all this and more.
The new application is called ‘LinkedIn Coach.’ It is made to guide users through the app’s various profile-building and usage options.
App researcher Nima Owji says LinkedIn Coach will help you apply for jobs, learn new skills, and find more ways to connect with your network. The power of AI backs LinkedIn Coach.
It looks like an AI helper bot for LinkedIn specifically, though you can ask helpful and calm questions like: ‘What’s the culture of Microsoft?’
To which it will no doubt give an objective and non-corporate response.
It is like an AI helper for LinkedIn’s other AI elements. It will continuously guide you through the process for each.
But that, in itself, will be problematic in the future. It will just lead to more LinkedIn users automating all of their various interactions.
Now for the platform looking to connect real people with authentic real opportunities. It is probably not the best approach.
If you can get an AI tool to create LinkedIn posts on your behalf, then you can simulate knowledge and experience which is not coming from your head.
You can also simulate job applications that are more likely to succeed but are less likely to reveal your accurate skills or skill set.
If you can use AI tools in that job as well, no one will ever know, but in most cases, People will start suspecting, and these tools will also make hiring managers increasingly on guard.
They will increasingly gear their interview process around testing each individual’s capacities against what they post via LinkedIn.
It is why it is a considerable risk for the app to follow the lead of parent company Microsoft and go all in on generative AI.
LinkedIn is risking its core by offering and becoming more and more automated. It will lead to hustle culture bots trying to impress other bots in the app.
If the feed becomes all simulated content and job applications start to sound the same, people will put less and less trust and faith in what they are reading in the app. It will, eventually, erode the core of what LinkedIn is all about.
But generative AI is the trend of the day now, and there are several possible ways when it can be helpful. It will come in handy when used in moderation and in a generous capacity.
The hope is that this is how it is getting used. But the hazard is that it won’t be the case.
You can click here to learn more about LinkedIn’s AI Coaches and AI-enabled automation in other social media platforms.