Transform Your Reels with Improved Template Options
Instagram aims to help users create better Reels by making it easier to discover and use templates based on high-performing short-form clips.
First off, Instagram is launching a new and improved Template Browser process. It will enable users to search for Reels templates in different categories.
These categories are organized as ‘Recommended,’ ‘Trending,’ and those that you have saved previously.
It is a centralized approach to using templates. It could make it easier to lean into all the key trends and formats. It will help you to come up with more effective video approaches.
The new browser will be available within the Reels creation flow via your existing image gallery options. At the same time, you can also find the template browser by tapping the camera icon on the Reels tab.
Instagram is also looking to improve the template editing process. With the help of new elements, you can better map the creation flow.
When you create from a template today, the audio, number of clips, duration of the clips, and AR effects will automatically be added to your reel.
In the coming weeks, Instagram will also start automatically adding text and transitions used in the original reel.
The details will be fully custom-built. But by having all of the elements listed, you could make it easier to repurpose each and maximize your use of effective formats.
These updates are in addition to the existing reels template process. It enables Reels viewers to replicate popular clips by tapping the ‘Use Template’ button in-stream.
Instagram added that functionality last April. It has since expanded to include links to examples of others using the same format.
It can be good for giving you that extra surge of inspiration though there is always a question about how much you can stand out when replicating an existing style or process.
Indeed, the Reels and TikTok clips that stand out most have a unique spin or format and can grab the attention quickly.
A good recent example is this running video style used by the emerging rap duet Flynaboss. It is all over TikTok at the moment.
This high-impact video style helps stand out in-stream and has seen Flynaboss become a viral hit. It underlines the value of seeking out your approach, in deviation to copying all the existing top styles.
Of course, it is not necessarily easy, but it is worth considering other formats outside of what has already worked and what has not.
Trying to think of new angles relative to your products instead of just relying on trends is the best thing to do.
But if you need quick ideas, templates can also work, and these new options will make them easier to find and use in the app.
You can read more about the latest reels of Instagram template options here.
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