So the X era is now underway, with Twitter changing its name to X. Various Twitter elements are slowly switching from the well-known bird icon to the new X moniker.
A fan-created it, and Elon Musk says it is an interim branding measure.
The new icon is now appearing in several places in the app. For example, you will see ‘X’ on a desktop instead of the popular twitting blue bird icon on the top left of the main Twitter web page.
The sign-up screen has now also been changed to the X logo, though still with the old and popular Twitter colors.
These colors are set to change, too, with Musk looking to make black the focal scheme. But it may take a while to remove all the tweets and bird references from the app completely.
Hence, it begs another new question:- Why rush ahead with a half-baked re-brand on a Sunday when it is not ready for a full launch?
Some users have stated that this is how Elon Musk works. He always pushes his teams towards difficult-to-meet goals to make things happen faster, even if the result could be better or according to the plan.
It is possibly more of a concern when dealing with rockets and self-driving cars, but in the case of Twitter, it is led to more half-finished ideas and concepts rolling out.
In most cases, it generally works well enough but could be more polished and fully functional.
The counter would be that previous Twitter management played things too safe.
They saw updates and held them back for months and even years as they tested and considered every aspect before releasing it to the general public and its users for consumption.
Twitter, or X, is now shipping things faster, but it is not shipping any new ideas.
With all of the concepts and updates, Elon has overseen the app thus far, being previously old experimental Twitter concepts that Dorsey and Co. had opted to wait to launch or reject in their current state.
Elon has had no such qualms and has pushed out various updates. It includes creator subscriptions, long-form articles, ad keyword targeting, and other tweaks.
All of them were under consideration before he arrived. Most of the new elements, like job listings and video calls, are now being launched.
So we are only beginning to see the real X innovations. It could make this a very good time to update the name.
But again, like the re-brand, most of these new elements feel rushed, and this may be how it is when anyone is working under Elon.
These types of slowly evolving updates are what you can expect.
Tesla certainly ships many software updates. They gradually update elements as they can. Now, it is the time to cross Twitter over to mark that shift officially.
Another theory is that this is a move to separate previous Twitter from its new process. In legal terms, it could have implications for payouts and corporate filings.
The legal technicalities are complex, but by changing Twitter to a new entity and identity, Elon and Co. could then legally separate the two eras of the company. It could be helpful in some contexts.
Elon might think that making X and making Twitter completely non-existent might help the platform force a renegotiation of certain contracts.
Some users and company insiders also think that it could be the actual motivation for the rapid re-brand. It is related to some pending timelines on the legal front.
Of course, we don’t know all that. All we know is that Elon decided over the weekend that the time had come to make his long-held X vision a thing.
Everyone, whether they are Twitter users or not, will see the bird logo disappear forever as the new X branding becomes the default in all aspects.
It will take time, but essentially, Twitter is no more, and soon, your app icon will become an X. You will go to X.com to log in, which you can do already, and everything will shift into a very Elon-centric era for the app formerly known as Twitter.
Furthermore, there is no definitive timeline, but everyone should expect to see the transformational occurring in the social media platform over the coming weeks.
You can click here to learn more about this revolutionary and transformational update on Twitter and the reactions from other social media platforms.