Snapchat Activates Close Friend Story for International Friendship Day
Sunday, the 30th of July, is International Friendship Day, and Snapchat is rolling out a limited-time special Friends Story to highlight all your closest interactions in the app.
Snap says that to celebrate International Friendship Day, they are excited to offer personalized throwbacks for friends to celebrate.
All the qualifying Snapchatters will find a special story made just for them with their besties.
With just a swipe up from the camera, you can hear advice from the internet’s best friends and Snapchat Snap Star and Tinx, where they find Stories from their friends and favourite creators.
Tinx will offer tips on being a better friend and supporting your close connections via direct interaction and engagement.
Snapchat has become a key tool for friend connection? The app is constantly growing because of its refined focus on close connection and helps maintain relationships.
Indeed, Snap is now up to 397 million daily users and has recovered from Meta’s attempt to cancel it by replicating Stories on Instagram.
At one time, it seemed like it could be the end of Snapchat’s growth, but it has doubled down on its friend connection focus. It has helped the app to re-establish its niche.
Snapchatters create over 5 billion Snaps daily to express themselves, live in the moment, and share their unique experiences and perspectives.
Our community also loves keeping up by calling friends and looking back on their favourite memories together.
Snapchatters collectively talk for more than 900 million minutes daily and share their favourite memories and moments with friends 280 million times a day on average.
This use case now defines Snap and why it remains such an important connective tool within the broader social media landscape.
Its Friendship Day Story will help you showcase this and reinforce the app’s role in the lives of the users.
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