What are the Meta’s latest updates?
Meta has launched an updated WhatsApp desktop app for Mac users. It incorporates most of the same updates of the refreshed WhatsApp Windows app. It was re-launched in August last year.
What is the main addition to the WhatsApp for Mac app?
The main addition to the WhatsApp for Mac app is expanded group video calling, with users now able to make calls with up to 8 people and up to 32 participants for audio chats.
WhatsApp further says that users can join a group call after it has started. As a user, you can see your call history and choose to receive incoming call notifications even when the app is closed.
The app has also been redesigned to be more familiar to Mac users. It will help you get more work, send and receive messages, or chat faster when using WhatsApp on a large screen.
What more WhatsApp is doing?
WhatsApp has been expanding on its video options, too, as it looks to align with evolving usage behaviors. It provides a more compelling and engaging connective experience.
WhatsApp also recently added screen-sharing for video calls and video messages. The app is also working and building on its core messaging functionality.
What’s more, the new Mac app holds in its kitty?
The new Mac app also includes improved drag-and-drop file-sharing capacity. It is an updated chat history display and more, with each element protected with WhatsApp’s standard and end-to-end encryption.
As more questions are raised about data security, WhatsApp has continued to see more usage. Meta reported in October last year that North America is now WhatsApp’s fastest-growing region.
For a long time, WhatsApp was viewed more as an app for developing markets, and it remains the leading messaging platform in many regions.
But U.S. usage growth represents a new opportunity for the app. It could see more businesses also considering their connective options.
It is the place where these new desktop apps could be particularly beneficial. And with more businesses now using click-to-message ads and paid messaging on WhatsApp, it grew 40% quarter-over-quarter in Q1 23. It could be worth exploring your WhatsApp opportunities.
You can download the new WhatsApp for Mac app from WhatsApp.com, it is also coming soon to the Apple App Store.
Do you want to know more?
Click here to learn more about all the new updates on Meta and WhatsApp.