Google March 2024 Core Update: Reduce Unhelpful Content by 40%
Google announced the 2024 core update, which aims to reduce spammy and low-quality content from the search result page and connect it’s users with high-quality websites that offer relevant and accurate information, which users are looking for.
Improved Quality Ranking
According to recent reports by Google, their algorithm utilizes the latest data alongside data from 2022 for a better understanding of web pages and it’s context. Google believes this update will reduce unhelpful sites by 40%, including those with poor user experience and AI content solely created to manipulate search rankings.
Google Adress Evolving Abusive Practices
Scaled Content Abusive
A couple of years back, Google introduced policies against AI-generated and unoriginal content, but now content creation methods have become more sophisticated. In this core update, Google focused on content-abusive behaviour such as;
- Create AI-generated content to rank on search engines.
- Posting unoriginal content.
- Content that doesn’t add value to its users.
Site Reputation Abusive
Many highly authoritative websites host third-party poor-quality content to rank on search engine result pages. According to Google, this content is misleading and confusing for its users. For example; a third-party site published gambling promotional content on educational sites to improve the ranking in SERP.
Expired Domain Abusive
Many people purchase expired domains and update unoriginal and poor-quality content to rank on search engines. This can mislead the users.
