What is Google doing with its AR try-on tools?
Google is taking its AR try-on tools to the next stage by adding hair color and foundation try-on tools. It is adding to its suite of virtual testing options.
First off, on hair color try-on. As it sounds, now, when you search for hair colors, certain brands will have AR try-ons available in-stream, so you can get an idea of what you will look like in a new tone.
What does Google say about it?
Now, if you are shopping for at-home hair color, you can see what different shades from the L’Oreal suite of brands might look like on you or a model who resonates with you.
Other brands, like Splat and Revlon, will be available to try on soon.
It is a reasonably obvious application of AR try-on tech, but hair segmentation can be complex for systems to define. It can make the color transfer seem off.
Google is continuously improving its tech and is now comfortable releasing it commercially. It also adds foundation try-on, so you can see how you will look in different types of makeup.
For both, users would imagine some variation in light levels at the user end. It could influence how they appear.
But at the least, they will give you some idea of what these tones and shades may look like and whether they will complement your features.
What more does Google say about expanding its AR-Try on tools?
In addition, Google is also saying that it is expanding its AR try-on tools beyond the Google app, with its hair and foundation tools also now available in mobile browsers in the U.S., with AR lip and eye makeup also coming to the mobile web shortly.
Google also makes its AR try-on options available in paid promotions via new AR beauty ads.
Google has noted that Shopping ads are now eligible to feature try-on experiences instead of the ad’s product image.
Is it interesting to note the evolution of AR Try on Tools?
It is interesting to note the evolution of AR try-on tools, especially in the context of AR glasses. Meta, Apple, and others are developing it.
It could soon see AR tools take on more value, and as such, it is worth considering where they could fit into your digital marketing plan and if they can enhance your customer experience.
Do you want to know more about Google’s latest AR shopping advances?
You can read more about Google’s latest AR shopping advances here.
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