Google Confirms Businesses Openness As Local Ranking Factor

Recently SEO exports from different countries noticed Google recalibrated its algorithm system from now onwards Google prioritizes businesses that are listed based on hour.   

According to Joy Hawkins from Sterling Sky, after the November 2023 update, SEO experts started to notice. 

Business Hours Confirmed As a Stronger Signal for Ranking System

Google Search Laison shared a post that says business hours are one of the local ranking factors, but now it has become a vital part for local businesses to be on the top of the result page. 

Business Owner’s Response to Openness Factor 

On X many people share their concerns regarding the new update. They mentioned many businesses can falsely list 24/7 to improve their ranking on SERP. 

That will lead to poor user experience because customers will arrive at non-operating hours.

Google quickly addressed this problem by making some adjustments to prevent manipulation. Google started sending newly designed suspension mail to those who tried to violate Google policy. 

Best Practice; Keep Your Operational Hours Up to Date in Google Business Profile  

Local businesses should update current working hours and holidays throughout the year because it influences the local ranking system. Make sure to up-to-date which can help you improve your ranking in the search results.