What are Meta’s AR glasses, and how can they be useful?
Meta’s AR glasses strategy continues to be revised, with the company now planning to ship only a thousand pairs of its initial AR glasses. It is looking to get out to early testers sometime next year.
The news report from The Information states that Meta will take a similar approach to Snap Inc. It will build an initial small test batch of its AR device. It will provide these AR glasses to selected partners and creators for experiments.
Do you remember how Snapchat lost millions on the production of its first iteration of its Spectacles? This new approach of Meta makes much sense.
Meanwhile, it is also giving Meta some early samples of the user experience to showcase to its potential buyers before a full commercial release of the glasses in 2027.
Meta’s AR glasses have already suffered delays due to hardware complications and broader cost-cutting as Meta works to negotiate the downturn in ad spend.
It was recently revealed that the company’s acquisition of micro LED maker Plessey. Meta has hoped it would give it a leg up on the competition.
It has yet to deliver as expected. It is because of the complications in integrating Plessey’s hardware into the device.
While Meta’s initial foray into wearables, in Ray Ban Stories, has also failed to catch on with consumers, with only a fraction of the 300k pairs sold still seeing regular use.
But Meta is still pushing forward with AR. The company sees it as a part of its larger metaverse vision.
This company has also tried incorporating various technological advances under a single banner, with AR glasses tied into the metaverse push. It works as a means to better integrate users into this digital realm.
But as with every AR project, it is becoming increasingly complex.
What other challenges Meta is facing besides AR wearables?
Meta is also facing challenges with the materials it wants to use for the device. Some of these devices violate export regulations. It is also establishing an entire production process for the glasses.
All of this will be part of this early test run. A small number of Meta AR glasses will appear sometime next year. It will be used as a driver for the next stage of development.
In other words, if you were keen on getting yourself some Meta AR glasses, you should not be getting too excited.
It still has a long way to go in establishing the project’s viability and how it will get these to consumers.
But it already has an early model for internal testing, and it is likely that it will soon be able to produce a working consumer model.
It is in a slightly different form to what I was hoping.
Maybe they won’t look as cool as Ray-Ban Stories, but they don’t require a tether like Apple’s coming VisionPro if they function as advertised.
It is still there, and will be considerable interest in the product.
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