Get Ready for Launch of Meta's Threads in the EU - Digital Ratha
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Get Ready for Launch of Meta's Threads in the EU

Get Ready for Launch of Meta’s Threads in the EU

When is Meta’s Threads in the EU getting launched?

It is happy news for all the EU users of Meta because Threads is coming very soon.

According to a new report from The Wall Street Journal, Meta plans to launch Threads to EU users next month. It will enable several millions of people to access its Twitter-alternative app.

At launch, Threads was not made available in the EU due to evolving privacy regulations in the region. For Meta, it took time to implement new requirements that needed further assessment from the Threads team.

But now, Meta is confident that the app can meet the new DSA regulations with one EU-specific proviso.

What does WSJ (Wall Street Journal) say about it?

To comply with new EU regulations, Meta will allow EU users to use Threads purely for consumption without a profile that allows them to make their posts.

So Meta will provide a data opt-out for EU users in line with the new EU rules, while users will also have the choice to create a Threads profile as normal and engage in the app like any other user.

Various back-end code updates have pointed to a pending EU release for the app.

What does the app researcher Alessandro Paluzzi say about it?  

Earlier this month, app researcher Alessandro Paluzzi found several “Threads EU Launch” tags dormant in the code base.

Meta, of course, is keen to get Threads out to as many people as possible, as soon as possible, to capitalize on the growth momentum of the app as more people turn away from Elon Musk’s X project and seek a real-time feed alternative.

What does Meta’s CEO, Mark Zuckerberg, say about it?

Last month, Meta CEO Mark Zuckerberg said that Threads had reached 100 million users. At the same time, Musk’s ongoing divisive commentary has continued to push many influential X users away, inadvertently fueling Threads’ growth.

Why is Meta launching Threads during the holiday season?

And with the holiday season fast approaching, when people will be spending more time engaging in social apps, now would be the best time for Meta to make a move and get Threads in front of many more users.

There has been no official announcement, but Meta expects to move very soon.

Do you want to know more?

Click here to learn more about Meta, Threads, and other social media platforms.

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