What is Reddit’s Ad Formula?
Reddit has announced an update to its “Reddit Ads Formula” marketing education platform. It now includes a new “Boost 2.0” certification element. It builds on its initial “Reddit Fundamentals” accreditation.
When ‘Reddit Ads Formula’ was launched?
Initially, it was launched in June last year. Reddit’s Ads Formula platform provides a simple, step-by-step overview of Reddit’s various ad tools and options.
It can be a great way to boost your knowledge of what’s possible for your marketing the app.
The new Boost 2.0 certification will expand on this with more in-depth knowledge and insights built on Reddit’s evolving ad tools.
What does Reddit say about it?
Reddit Ads Formula’s Boost Certification Program builds on the existing fundamentals course with 2-3 hours of new educational content for advertisers and agencies seeking to optimize all the ads products, features, and tools and specifically enrich their creative campaigns on Reddit.
It launches with an all-new site that offers tailored learning journeys based on each participant’s existing Reddit knowledge, role, and campaign objectives.
Explain everything about the coursework
The new coursework will cover-
- Selecting the correct bid and budget strategy
- Identifying and fixing expenditure or performance opportunities
- Testing creative approaches and messaging to maximize engagement
- Measuring campaign effectiveness
- Engaging Reddit communities as a brand
All those people who will successfully pass the course will get a shiny new certification badge to add to their website and email signature, etc.
Graduates will also have the option to make a Reddit-funded donation to a charity via Reddit’s “Karma Kash” initiative on completion of the course.
Was this update helpful?
It is a good update. It will be constructive for those who have been considering Reddit ads but have yet to take the plunge.
Reddit has been evolving its ad tools over the past few years with a view to maximizing its earnings potential and eventually launching an IPO.
It has also seen the platform undertake more work to clean up the app and make it more brand-safe while also reducing its reliance on volunteer moderators.
It could make it a more appealing consideration, and Reddit says that its Ads Formula courses have been of significant value to participants.
What did Reddit Ads do since its launch in June 2022?
Since its launch in June 2022, Reddit Ads Formula has welcomed over 5,800 participants from 26+ countries to the Fundamentals program, 50% from Holding Companies and independent agencies.
Name all those clients who have participated in the Fundamentals certification?
Agencies and advertising partners like GroupM, Tinuiti, PMG, Aleph, Horizon Next, Wpromote, and Dentsu are just some of the clients who have participated in the Fundamentals certification.
With modules focused on understanding Reddit’s audience, unique targeting capabilities, ad formats, and more.”
Reddit further notes that based on feedback, its Ads Formula courses have an overall satisfaction rating of 4.5 out of 5.
Around 87% of participants reported having a better understanding of Reddit’s ad offerings as a result of their participation.
As such, it could well be worth taking a look and upping your knowledge of Reddit’s expanding ad and targeting options.
Do you want to know more about Reddit Ads Formula?
You can check out the Reddit Ads Formula here.
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