Why was Instagram testing Collaborative Carousel Posts?
After testing it internally over the last few months, Instagram has officially launched a new and live test of its collaborative posts option.
It will enable others to contribute to carousel feed posts, providing a new engagement option in the app.
What will the users do with the availability of this new option on Instagram?
With the availability of this new option, users will have the ability to allow others to submit photos or videos to be included within their carousel posts.
If it is a photo from a party, for example, or a group outing, you can ask others to add their perspectives to create a collaborative collection.
What the original creator will do with the option of collaborative posts?
As per this overview, It was spotted in testing back in July that the original creator will get the ability to approve or reject any submissions, while the post will only exist on the creators’ timeline and not any other contributors.
Each addition will display the individual contributors’ handles, along with when that post was created.
It could be an excellent way to encourage more engagement and interaction in-stream. It is part of IG’s broader push to lean into collaborative posting options.
What more options has Instagram added?
Earlier this month, Instagram also added the ability to share a Story with multiple group lists at once so that you can better curate who sees your updates.
Instagram has recently added the capacity to share feed posts with close friends. It provides another way to facilitate more enclosed group engagement.
These more collaborative, group engagement-aligned options lean into how people increasingly interact in the app within more intimate groups instead of seeking maximum reach through public posting.
As such, IG should look to more direct engagement options, and it could be an excellent way to encourage more participation while also giving Instagram more insight into who your close connections are. It could help define discovery.
Is this collaborative option being tested with everyone?
The new collaborative posting option is now being tested with selected users only.
Do you want to know more?
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