It could help to modify the management of your YouTube channel. Today, YouTube has announced expanding its ‘Channel Permissions’ element.
It will enable YouTube channel owners to approve selected users to manage their channel within the main YouTube app and the current access via YouTube Studio.
YouTube has enabled creators to allocate management roles for their channels for some time. But up till now, this has only been available via YouTube Studio.
Now, users within the main YouTube app, on desktop and mobile, can post on an approved owner’s behalf too.
YouTube says that today, they are happy to announce that managers, editors, and editors in limited roles can manage a channel on behalf of a channel owner directly on YouTube.
They can do so on their mobile, laptop, or desktop, in addition to the YouTube Studio.
YouTube’s ‘Channel Permission Control’ can unlock key new features such as creating shorts, adding posts, managing playlists, and commenting on YouTube videos as the owner.
It will provide more capacity to share the channel management load in the app. While YouTube notes that it will also provide expanded posting functionality. It could be a big benefit for your YouTube approach.
It will also enable broader privacy protection. Channel permissions are great from a privacy and safety point of view. Owners and delegates will no longer have to share passwords or risk their watch and search history being viewable across other users.
Channel permissions are listed in YouTube Studio under ‘Settings’ > ‘Permissions.’ From here, you can invite other users to manage your channel or update your existing delegation.
YouTube further notes that channel permissions can be particularly beneficial for music partners, as they allow artists to give labels or management access to their accounts without granting full access.
It could be another consideration in your process of managing your YouTube presence.
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