Why Backlinks are Important in Digital Marketing?

When you are reading a blog you might notice a few links when you click on it that might take you to another website or represent another relevant blog that helps you find more detailed information regarding the topic you are reading. 

These links are called backlinks also known as inbound links. Optimizing backlinks plays an essential role in search engine ranking systems which we will discuss later on this blog. 

What are Backlinks? 

Backlinks are simple links that link one webpage to another webpage. In the search engine, it works as a currency. What I want to say is the more quality links you have the faster you will grow because when you have links from highly authoritative sites Google will think you are a trusted site and that makes it easier to rank. 

Why Backlinks are Important? 

As I mentioned earlier backlinks are the currency of the search engine so the more you have higher your webpage will rank on the search engine result page. 

For years SEO experts and website owners have used backlinks to improve their website authority and ranking. Every year Google introduces serval new guidelines, but backlinks are still the key factors in the ranking system. 

Let me tell you a secret that nobody knows, backlink was formed when Google introduced its original algorithm PageRank. 

Google also confirmed that backlinks are an important part of Google’s ranking system. 

What Type of Backlinks Are Valuable? 

Not all the inbound links are the same. If you want to rank higher in the search engine then you need high-quality backlinks. A single backlink from an authoritative site is equal to 1000 low-quality backlinks.

For example; if you get a backlink from Fobes or a random website. Which one you will choose? 

Fobes right. 

Same with the Google when you get a backlink from an authoritative site like Fobes Google thinks you are an authentic and credible site. 

It is popularly known as domain authoritative. Based on the industry study if a site has good authority, that much authority can pass through the links. 

If you are looking for a way to get high-quality backlinks then check out our effective strategies for building high-quality backlinks. 

Anchor Text Includes Targeted Keywords 

Anchor text means clickable text that contains links. These days many websites use anchor text that includes a targeted keyword which performs better than an anchor text that doesn’t contain a link. 

For example; we used digital marketing service in Bhubaneswar keyword as anchor text now it is ranking in the first page on search engines.   

Here’s a piece of advice, don’t go overboard with keyword-based anchor text which might harm your website in the long run. 

Google uses an AI bot to filter out anchor text and prevent websites from using black hat SEO techniques. This AI tool is called Google Penguin. 

Relevant Content 

As I mentioned earlier from the user’s point of view if they click on a link that means they want more detailed information regarding the topic they are reading. 

Google introduced several updates to provide a better user experience as well as more accurate information so keep that in mind while building links. 

No Follow Links 

There are two types of link building follow link and no-follow link. The majority of the publishers use follow links because everyone is aware that search engines like Google and Bing don’t use these links. 

There are many tools available on the internet like SEORVIEWTOOL to verify what type of link it is. 

Don’t Use Same Website 

Let’s say you get a link from Medium or any other website. 

For the first time, it’s great. 

But if you get another link from the same site that won’t benefit you. 

According to some reports getting 100 links from different sites is much better than having 1000 links from the same site.  

Best Practices  

Create a Something Valuable 

If you want people to link to your website then you have to create something valuable like a research paper, informative blog, a piece of software, or something more valuable than these. 

Build Backlinks From Links Roundups 

The best way to get backlinks for your site is to create high-quality content that not only gets you tons of backlinks, it also helps you rank higher because of better engagement.   

This is called link roundups. 

Here’s Step By Step Process for Link Buildup 

• Find a link roundup in your content. If you don’t know how to find it then search your keyword + link roundup. 
• Suggest your readers or publishers to link to the asset to the roundup.

Broken Link 

This strategy is quite simple. First, you have to find sites that have broken links like 404 errors. Now make a list of these broken link sites as well as pages relevant to your niche. 

Now you can mail these sites and let them know regarding the broken link sites. Don’t forget to share your site to them so they can find more relevant content as well as details about you. 

I suggest not begging them to visit your site and provide you with a link because the majority of the time it won’t work. 

Guest Posting 

Is the guest post strategy still working in 2023? 

Definitely yes. 

It is one of the best ways to get backlinks and improve your site authority. In fact, the majority of publishers use guest posting to help their clients. 

If you don’t know how to find the guest posts sites then in the search engine search guest posts (keyword) to find the guest posts sites. 

There you can create keyword-based content and then post it and don’t forget to add an inbound link to your site. 

Infographics Content   

Create infographic-based content then upload to your web page. Based on recent reports infographic-based content generates the most inbound links if we compare it with regular blogs. 

Bloggers 

If you are providing a good quality service or product then you can easily turn them into high-quality backlinks. 

Here’s how? 

You can offer free products or pay bloggers to promote your product and provide you with high-quality backlinks. 

If you don’t know how to approach them then here are a few tips. 

In the first step, find bloggers who are interested in your product and service. Otherwise, you can approach bloggers and other popular websites and build high-quality link buildups. 

Link Reclaim 

The best way to get quality backlinks is to reclaim links that use your content. You can use tools like BuzzSumo or Mention.com to find out who mentioned your brand name on the internet.     

Conclusion 

Here in this blog, we discussed various things regarding link buildup and how you can build a high-quality backlink to improve your webpage authority and ranking. If you find it useful then do share with others.