WhatsApp Develops Third-Party Messaging Integration

What is third-party messaging Integration?

It is probably a little more ability than Meta would have liked, but WhatsApp is developing a new “Third Party Chats” section. It will enable users of other chat apps to send messages to WhatsApp users.

What does WA Beta Info say about it?

According to WA Beta Info, WhatsApp is building a new element in the app where people can view messages from other providers.

It is a change that aligns with the EU’s Digital Markets Act.

It includes provisions requiring gatekeeper apps, or apps with significant market control, for allowing third parties to inter-operate with the gatekeeper’s services in certain specific situations.

What it means in WhatsApp’s case?

In the case of WhatsApp, it means that it will need to allow a level of cross-platform access with other message providers. It will expand WhatsApp’s capacity to be a more universal messaging app.

What has Meta been working on?

Meta, of course, has long been working on its cross-platform Interoperability process. It will eventually enable Messenger, Instagram Direct, and WhatsApp users to view and respond to messages sent from any platform within the other.

What is the critical measure of the UK government?

It is a push that gained more momentum last week when the UK Government dropped a critical measure that sought to block Meta from implementing end-to-end encryption by default in all of its messaging apps.

It will pave the way for the next stage of Meta’s messaging integration push. It will require Meta to open up its platform to outside tools.

It will be interesting to see how this new measure will impact broader growth and adoption.

What’s your guess about WhatsApp after this new measure by the UK?  

Meta will remain the leading platform for messaging in most regions. She will use this new element to highlight the additional benefits of using its apps for messaging, as opposed to merely porting into its service.

How much time does WhatsApp have to align with new European Union regulations?

According to WA Beta Info, WhatsApp has six months to align its app with the new EU regulations and facilitate messaging Interoperability, so it has yet to be ready, but it will be coming soon.

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