What are Instagram’s looping video clips in notes all about?
Instagram is trying out another new addition to its DM Notes feature. It has proven to be a hit with younger users in the app.
What is Instagram doing to enhance its ‘Notes’ connection?
Now, to enhance Notes connection, Instagram is experimenting with selfie videos in Notes. It provides a moving and active element to your updates.
With video Notes, your Notes shelf will come alive. It could make them stand out and inspire more interaction.
Is it an exciting addition?
It is an exciting addition, and given the popularity of Notes with younger audiences, who are also more aligned with short-form videos, it could be an excellent way to drive more engagement.
In June, Meta said that over 100 Million teen accounts had shared a Note in the preceding 90 days, while Meta also says that teen users create notes at 10x the rate of non-teens. In addition, over 20% of Notes created by teens receive a reply.
The addition of video clips could enhance this further, and through this, the expansion of encrypted messaging in IG.
It could eventually help the app eat into Snapchat’s market share among younger audiences.
What more is Instagram saying about it?
Instagram is saying that the option is in limited testing for now, with a further expansion coming.
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