Instagram Tests New Option to Hide Your Like Activity

What is Instagram testing?

If you want, Instagram is testing a new privacy element to hide your like activity from other users.

As the social media expert Matt Navarra said, some IG users are now being alerted with a pop-up. Hence, users can be notified to hide their likes from whomever they want.

What does the new option enable?

The new option enables you to hide your like activity from non-followers or limit visibility to only close friends. Or you could hide your like activity for everyone if you don’t want people to know what you are into in the app.

It will provide an extra level of reassurance for users. It could help to make them feel more comfortable engaging in the app. At the same time, it would also align with the broader push towards more privacy. It has seen WhatsApp gain more traction in Western markets too late.

Do other social media platforms are also offering similar features and options?  

X offers similar, with X Premium (formerly Twitter Blue) subscribers now able to hide their checkmark, if they choose, along with their likes.

In the case of X (formerly Twitter), it might help users feel more comfortable supporting different creators without any potential stigma or association.

What Elon Musk is offering extra in these features compared to Instagram?   

X owner Elon Musk has even gone a step further. It offers to pay the legal bills of anybody unfairly treated by their employer due to posting or liking something on X.

Now, in the case of Elon, it aligns more with his free speech approach and facilitates more “hardcore” conversations in the app.

Is it applicable to Instagram?  

However, it could also be applicable on Instagram. It will be a place where people may want to avoid knowing what they are engaging with and for whatever reason.

So, if you are creeping on somebody’s profile that you should not or engaging with somewhat controversial takes that would likely interest the people paying your salary.

You could mask that activity from public view, ensure no one will uncover your questionable activity, and use it against you.

Unless your comment is on a profile or you follow them, those actions will still put you all the same. But if you use a preferred mode of engagement, it is just a subtle like here and there. It may be for you.

Do you want to know more?  

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