What is Instagram rolling out for its users?
Instagram continues to lean into more enclosed group sharing, this time via a new option. It lets you share a Story with multiple group lists simultaneously so you can better curate who sees your updates.
As shared by Instagram chief Adam Mosseri via his Instagram Channel, in addition to your “Close Friends” list, that has been available as a sharing option since 2018.
What will Instagram display now?
Instagram will now also display other lists that you have created so you can share your content with selected groups.
So, rather than public posting, you can feed your updates into your more enclosed group pods. And given that Instagram users now share way more content via DMs than they do it in their feed or via Stories. It is a logical way to feed into that more intimate type of engagement.
Instagram has also recently added the capacity to share feed posts with Close Friends. It provides another way to facilitate more enclosed group engagement.
Why are people turning to their social feeds primarily?
Over time, the way people use social apps has evolved. As the novelty of public posting wears off, people increasingly turn to their social feeds primarily for content discovery.
Suppose they can then feed into their group engagement. As such, this is another step to align with that shift and maximize IG engagement.
What Instagram’s ‘shared stories options’ can do for the brands?
For brands, Instagram could provide another way to segment your audience and provide more specific user updates based on their interests.
You can add up to 250 people to an IG group, and while it would take more work to set up, it could provide a way to deliver more relevant story updates to specific audience subsets.
The new option to share Stories into multiple groups is being rolled out to all users from October 5, 2023.
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