Why is Instagram adding polls in comment streams on feed posts?
Instagram is adding a new engagement option, with polls in comments now in testing with selected users.
The new option will enable all the users to add interactive polls within the comment streams on feed posts and Reel clips. Now, you can already run polls in Stories and DMs.
For how many months has Instagram been testing this option?
Instagram has been testing the option over the past six months, with various early iterations spotted by some users.
Polls are popular in other forms and apps, with simple and lightweight interaction. Hence, it makes it much easier for viewers to contribute their thoughts and engage with the user’s content.
They can also be a good way for brands and creators to gather feedback and boost their profile engagement rates, with the simplified response making it much easier to rack up a lot of interactions and positive signals for the algorithm.
What does Instagram chief Adam Mosseri say about this new option?
Instagram chief Adam Mosseri says the new option is available to some users as “a small test.” Meta CEO Mark Zuckerberg has said it will be rolling out to all users via their respective Instagram channels soon.
It could be worth experimenting with, and it will be interesting to see how people look to use the new polls in-stream.
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