Objectives of this Role
• Drive the product and business-planning process across cross-functional teams of the company
• Analyze consumer needs, current market trends, and potential partnerships from an ROI and build vs. buy perspective
• Analyze product requirements and develop appropriate programs to ensure they’re successful achieved
• Develop, implement, and maintain production timelines across multiple departments
• Appraise new product ideas and strategize appropriate to-market plans
• Drive the execution of all product lifecycle processes for products, including product research, market research, competitive analysis, planning, positioning, roadmap development, requirements development, and product launch
• Translate product strategy into detailed requirements for prototype construction and final product development by engineering teams
• Create product strategy documents that describe business cases, high-level use cases, technical requirements, revenue, and ROI
• Analyse market data to develop sales strategies, and define product objectives for effective marketing communications plans
• Collaborate closely with engineering, production, marketing, and sales teams on the development, QA, and release of products and balance of resources to ensure success for the entire organization
• Develop product positioning and messaging that differentiates [Company X] and its features across primary market segments
Requirements and skills
• Bachelor’s degree in product design or engineering
• Strong experience in a dynamic product management role
• Proven experience overseeing all elements of the product development lifecycle
• Highly effective cross-functional team management
• Previous experience delivering finely-tuned product marketing strategies
• Exceptional writing and editing skills combined with strong presentation and public speaking skills
• Previous software and web development experience
• Proven experience working as a product developer in a non-managerial role