Digital Marketing Training

Master Digital Marketing Training

Become a Digital Marketing Ninja in a 6 Months Rigorous Course
Instructor-Led Digital Marketing Course

What You Will Get?

  • 6 Months Rigorous Training
  • Become a Digital Marketer Team-Lead
  • Work on Live Projects
  • Get a Letter of Recommendation
  • 60+ Hours Live Online Training
  • 120+ Hours of assignments
  • Work on Various Internet Marketing Tools
  • Real-time Hands-on Learning

Why Choose Digital Marketing?

Become a T-Shaped Marketer

A T-shaped marketer is a Jack of all trades and master of one. With our T-shaped marketing course you will learn the core concepts and a working knowledge of all modules of digital marketing but expertise in a single module.

A T-shaped marketer will be able to execute all digital marketing tasks such as email marketing, content marketing, paid campaign, Search Engine Optimisation, Social media marketing, ecommerce marketing etc. but will have a specialisation in e.g. Social Media Marketing.

This course is hands-down the most comprehensive digital marketing course in the industry today. Our course will enable you to analyse business objectives and create the right marketing plan for your clients. You will be able to strategies, execute, review and improve your marketing game to deliver the highest ROI possible to your clients.

According to PayScale the average salary of a Digital Marketer is ₹583,470 per annum.

Top Positions for a Digital Marketer include:

  • Digital Marketing Manager
  • Brand Manager
  • Media Buyer
  • Social Media Manager
  • Online Content Developer
  • Business Analytics Specialist
  • SEO Specialist
  • Web Designer
  • Email Marketer
  • Search Expert
  • Professional Blogger

Digital Marketing Master Course Content

Introduction to Digital Marketing

  • What, Why and How Digital Marketing Works?
  • Case Studies on How Digital Marketing improved sales
  • Delivery Instructions
  • Assignments
  • Exams and Certification


Introduction to WordPress

Students will be able to choose their learning path when working on WordPress. Some students may choose to create a blog on WordPress and others may choose to create an ecommerce website. Our Instructors will train depending on the learning path students choose.

What will you learn?

  • Benefits of using WordPress Website
  • WordPress Site Management
  • Front end & backend website set up
  • WordPress Customization
  • WordPress Plugins
  • WordPress Optimization
  • Secure Socket layer (SSL) for Website
  • Working with themes
  • Plugins like Yoast SEO, All in One WP Migrator, Page Builders & many more
  • Website hosting options & domain integration

Search Engine Optimization (SEO)

  • Introduction to SEO (Organic Marketing)
  • Algorithms updates
  • Indexing & Crawling
  • Google Search Console
  • Advanced White Hat SEO Technique

On-Page Optimization

  • Keyword Research
  • Keyword Density
  • Content-Length in SEO
  • Keyword Stuffing
  • SEO Content Structure

Off-Page Optimization

  • Link Building
  • Social Bookmarking
  • Guest Blogging
  • link building
  • Local Search SEO Pages

Google My Business (GMB)

  • How does it work?
  • SEO through GMB
  • Things required for GMB
  • Listing at GMB
  • Reviews & Post at GMB

Tools You Will Use

  • Google Keyword Planner
  • Ubersuggest
  • Answer the public

Auditing Tools

  • Speed Test: GTmetrix, Pingdom, Google PageSpeed Tool
  • Performance: Semrush, SERP Rank Checker, Ubersuggest, Small SEO Tools
  • On-Page Optimization: Keyword Density Check, Plagiarism Checker
  • Off-Page Optimization: Backlink Auditor, Domain Authority Check

Search Engine Marketing (SEM) with Google Ads

Introduction to SEM (Google Ads)

Types of Google Ads

  • Search Advertising
  • Display Advertising
  • Shopping Advertising
  • Re-marketing
  • Video Advertising

Advanced Google Ads

  • Bidding & Ads Strategy (Google pay per click – PPC)
  • Competition Analysis
  • Running Ads Campaign
  • Mobile Ads
  • Shopping Ads for marketplaces

Tools We Will Use

  • Google Adwords
  • Keyword Planner

Email Marketing

  • Introduction to Email Marketing
  • What is Email Marketing
  • Subjects, Open Rate & CTA
  • Campaign performance & Analysis

Things You Will Learn

  • Setting up your Email Marketing Channel
  • Email Automation
  • Drip Email Marketing
  • Lead Nurturing using Email Marketing
  • Using Various 3rd Party Tools
  • Customer Acquisition through Email Marketing
  • Spam Score Checker

Tools You Will Use

  • Mail Chimp
  • SMTP Server
  • Sendgrid
  • Mailerlite
  • Gmass from Gmail
  • Mail Tester
  • Campaign Builder

Inbound Marketing

  • Introduction to Inbound Marketing
  • Importance of Inbound Marketing
  • Reach
  • Funnel
  • Nurturing
  • Conversion
  • Delivery
  • Building organic reach using Inbound Marketing
  • Funnel creation
  • Landing Page Optimization
  • Call To Actions
  • Web Visitors Engagement
  • Drip Email
  • Landing Pages
  • Modal Popup
  • Mailchimp
  • Social Media Channels

Social Media Marketing

  • Introduction to Social Media Channels
  • Facebook Marketing
  • Linkedin Marketing & Ads
  • Twitter Ads
  • Instagram Ads & Organic
  • Pinterest
  • WhatsApp For Business
  • Setting up your Business Profiles on Social Media Channels
  • Running your ads campaign on Social Media Channels
  • Budgeting for Social Media
  • Organic and Paid reach at various Social Media Channels
  • Social Media Optimization
  • Online Reputation Management using Social Media
  • Social Media Automation

Tools We Will Use

  • Hootsuite
  • Buffer
  • Canva
  • Various Social Media Tools

Google Analytics

  • Traffic Sources Analysis
  • Budgeting
  • Types of Traffic
  • Campaign Building
  • Campaign Performances & Measurement
  • Social Media Analytics – Facebook Pixel, Twitter Ads, LinkedIn, Email Analytics
  • Google Analytics
  • Facebook Pixel
  • LinkedIn Ads
  • Twitter
  • Google for Developers

Online Reputation Management (ORM)

  • Paid Media
  • Earned Media
  • Social Media
  • Owned Properties


  • CopyWriting, Blog, Article, PR, Video Script, Infographics
  • Using keywords
  • Understanding Plagiarism

Marketing Automation

  • CRM Integration
  • Campaign Management
  • Customer Lifecycle Management
  • Email Marketing
  • Engagement Marketing
  • Landing Pages and Forms
  • Marketing Analytics
  • Mobile Marketing Capabilities
  • Social Media Capabilities

Job Opportunities & Resume Building

Digital Rath will help connect you with top recruiters to find your dream job. We will help you build your resume for your job applications and take demo interviews to help you find out your shortcomings and build confidence on your digital marketing skills.